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From 2008 the Danish Consumer Council, the Danish Association of Advertising and Relationship Agencies, the Federation of Retail Grocers in Denmark and the Danish Brewers’ Association are enforcing a code of practice for the marketing of soft drinks. The parties are enforcing the code through the Soft Drinks Advertising Board (Laeskedrikreklamenaevnet) under the direction of an impartial lawyer.
Danish soft drinks producers have imposed a special responsibility on themselves.
Soft drinks must not be marketed in a way that invites excessive consumption by children, adolescents or adults or is incompatible with a healthy and varied diet or a healthy and active lifestyle. The producers are imposing extra restrictions on themselves in respect of children: soft drinks marketing must not target pre-teenage children. The industry is not carrying out marketing or installing soft drinks vending machines in primary schools and after-school care schemes.
Everyone has the right to proper marketing
- children have the right to special protection |
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You can make a complaint about any soft drink if you consider that the commercial communication of the product contravenes the Code.
There is a free right of complaint to the Soft Drinks Advertising Board and complaints may come from individuals, companies or organisations, etc.
» How to complain?
» Complaint form |
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